BOOT: What is like being tied to Facebook? Must be hard and challenging to give up so much control to them?
Medros of TripAdvisor: Without a doubt (a challenge to be tied to the Facebook experience). The benefits are clear but also a number of dependencies we have to manage:
Despite this we need Facebook. We tried to build a version of Trip Friends on our own a few years ago – did not take off because consumers did not want to maintain another social network.
- General dependency: What would we do if Facebook build their own travel Q&A product? We can't worry about it as we can't stop something like that happening and it would go against public claims by Facebook to be independent;
- API dependencies: Facebook have a tendency to change features and the API often. For example app notification went away and was never replaced; and
- Downtime dependency: What happens if the Facebook API has downtime? Figuring out how to message to users when there is latency coming from not you.
Tim Hughes von The BOOT - The Business of Online Travel hat dieses interessante Interview geführt. Mehr auf seinem Blog (http://tims-boot.blogspot.com/2010/08/tripadvisor-sessions-talking-to.html).
Photo cc Booking hotels takes a lot of work von ToastyKen