Travel Trends – Augmented Reality...

Augmented Reality Is What Is Next – ‘AR’ for short.  We certainly did not coin the term or even break the first story about AR, but the possibilities of AR seem to be an excellent answer to one of the more popular questions that Mo and I get asked frequently…so, what is next?

Honestly people, can’t you just be happy with Twitter?

Well, we have talked previously about the Semantic Web and it’s theorized implications on travel, but never about AR.  However, this post from ReadWriteWeb and video from the firm developing this nifty little app seemed like the perfect introduction of AR to our readers.  So, what is AR?  Basically, it is adding a layer of information to the real world (around you), using technology.  Watch the video, visuals help.

(Watching via email?  The video is also here.)

Pretty amazing, right?  If you did not watch the video, at least watch the first couple of seconds.

So, you can begin to see the basic idea…adding layers or data to the world around us via using GPS, your phone and a whole lot of information gathering.  But let’s take the idea of AR to the travel industry.

Augmented Reality (AR) - nicht neu! Früher hiess das Location Based Mobile Services. Neu ist das diese Angebote jetzt mit Smartphones (iPhone sei Dank) und den günstigen Datenraten erst richtig Sinn machen. An diesem Trend kommen Destination Marketer schon mittelfristig nicht mehr vorbei.
Originalblogbeitrag ist von Troy Thomson von Travel2.0: Interactive Trend Report

Posted via web from The Travel Technology Consultancy

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