TripAdvisor hat seine Pläne bestätigt seine Inhalte (Reise- und Hotelberichte von Nutzern) anderen Websites zu Verfügung zu stellen um damit die große Reichweite noch zu steigern.
The site, which houses over 5m reviews of destinations and hotels, said it has received numerous approaches from travel companies about content licensing deals.
European MD Marc Charron told E-consultancy that agreements could be in place within a few months:
“We’ve had hotels, tour operators and airlines talk about having Tripadvisor content, so yes, it is something we are looking at. We’re addressing what content we would want to share and in what form we would want to share it.”
Although Tripadvisor is yet to announce pricing and the restrictions it will place on the content, Charron said several sites are keen to use the reviews alongside where consumers are purchasing holidays.
Expedia, the site’s owner, has already started to use Tripadvisor content in a bid to boost conversion and sales.
The move also follows the recent addition of video hosting on Tripadvisor and comes as the site is preparing to add more communication tools for its members.