Mommy bloggers are all the rage, and there’s been significant uptake when it comes to big brands turning to influential moms in creative social media marketing campaigns. Instead of repeating a common pattern, Sony, decided to put their products into the hands of dads, a relatively under-utilized segment in the social media realm, and empower them to tell their own stories using Sony products.
via mashable.com
Die Gleichberechtigung macht enorme Schritte.
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