5 neue Ideen für Social Media Marketers - 4. Sei extrem

In a rebranding effort Grasshopper, an 800 phone number provider, spent months putting together a list of the 5,000 most influential people in the US. They sent each of them a care package with real chocolate covered grasshoppers. The end result was a barrage of mainstream media coverage and social media mentions.

via mashable.com

Bitte die unterschiedliche Mentalität der deutschen und amerikanischen Kunden, und der deutschen und amerikanischen Richter beachten!

Posted via web from The Travel Technology Consultancy